Fortasse redesign
As part of my thesis, I redsigned the corporate visual identity and website of a company in the nautical industry.
The aim of the assignment was to create a modern, visually coherent and user-friendly image that reflects the company’s values more effectively. As part of the research, the existing situation, target audience, and competition were analysed, and design guidelines and trends were examined. The result of the assignment includes a redesigned corporate visual identity, digital guidelines for its use and a redesigned website. The importance of thorough research and strategic planning in the design of a visual identity is highlighted, and it is shown that a quality visual identity is not achieved through aesthetic choices alone, but through thoughtful planning based on an in-depth analysis of the company, its environment, and its users.
Don’t forget to check the gallery!
